It is true that search engine is a primary traffic source to websites. For making a SEO friendly website, web pages have to be optimized as per search engine’s webmasters guidelines. Webmasters can use free tools available online to test the website fir further optimizing the site for not only search engines but also for visitors.
Google trends helps to perform keywords research using its trending searches, comparing trends by search terms, forecast, regional trends etc.
A free AdWord tool, keyword planner aids to get keyword ideas, search volume and traffic forecast for selecting better and relevant keywords.
Robots.txt testing tool in search Console for testing Robots.txt file.
W3C HTML/XHTML Validator
W3C validator checks the markup validity of web documents in HTML, XHTML etc.
Check Cascading Style Sheets (CSS) and (X)HTML. Documents with style sheets.
Google structured data
Use the Structured Data Testing Tool to check that Google can correctly parse your structured data markup and display it in search results.
Google Mobile Friendly
Google Mobile Friendly Testing tool check the website’s mobile friendly status.
Google Page Speed
Use Page Speed insights to find how to make yours web pages fast on all devices.
Google Search Console
Google Search Console is a free services offered by Google that helps you monitor and maintain your site’s presence in Google Search results.
Google Analytics helps you analyze visitor traffic.
Use these smart tools to optimize your website for Search Engines.
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