25 Tips for Transforming Your Blog and Dazzling Your Readers

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Blogging isn’t so much about writing blog posts as juggling dozens of little odds and ends, all of them important, all of them demanding your attention, and all of them requiring you to learn something. And it’s easy to drop the ball, so to speak, or even all of them. Not because you want to neglect anything, but because it’s …


5 Social Commerce Definitions & 5 Types of Social Commerce

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5 Social Commerce Definitions Social commerce is the evolution and maturation of social media meets shopping. With an ever-increasing number of consumers researching purchases online, especially social media sourced and created content, it’s no surprise that marketers are following their customers to support the purchase process. While shopping has always been a social activity by its nature, the combination of …


Developing a Successful Content Marketing Strategy

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It’s no wonder, content creation is on the rise. With 91 percent of B2B marketers now use social media for content marketing, nearly 5 in every 10 companies now having content marketing strategies and costing 62 percent less than traditional outbound marketing, creating original content can be a lot to take on. A solid plan, creative team and good knowledge …