SEO is as important as the development of a site. If you have a website that is not optimized for the search engines, you might not get the full benefits out of it. SEO is not very hard, all it takes is unfeigned efforts. If you know the white-hat techniques of optimizing a website, then you can simply do optimize your website for search engine.
YouTube is the second most popular search engine and YouTube videos appear in Google search results, the value of having videos on YouTube to reach more customers online is tremendous. But it’s not enough just to create engaging videos; you have to optimize them for search, too, to ensure that more people can discover them online
If your business is not included in local search, you are well out of luck to do good on any search because now a days google and other search engines give very high priority to local businesses when it comes to search. If you’re optimizing your site for local SEO then have this checklist in hand and you will be covered mostly.
Local search is a way for search engines to offer the most relevant results to users, which are calculated according to location data. Local SEO has grown significantly over the last few years, particularly given the rise of smartphone usage and better connectivity while out and about.