One of the best things about social media marketing is that it is affordable and even startups with small budget can make the most of it.Here is a fun fact that will get you thinking: 40% of people are spending more time socializing through social media channels when compared to face-to-face communication.
When you consider that fact from a business owner’s or a marketer’s point of view, there is only one conclusion to make: social media marketing is not an option; it’s a priority!Facebook, Twitter, Instagram, Google+, and other social media channels are an extremely important aspect of every marketing strategy focused on creating brand awareness and gaining the loyalty of the target audience.Social media platforms are especially important for startups working with limited budgets.
However, not everyone knows how to use their full potential. It’s important to have a social media marketing strategy that will drive your business forward.We have 5 essential tips that help startups benefit from social media channels.
1. Use a Social Media Scheduler
As the owner of a startup firm, you’re bound to be tied up with several administrative issues and strategic decision-making. If you want to concentrate on anything else, you’re bound to need effective tools for that. This is where a social media scheduler comes into the picture.Using a social media scheduling tool will assist you with composing and scheduling the messages you want to relay on your page throughout the day. Apart from that, you can also schedule announcements, events, milestones, and other important posts with its help.Further, using a scheduler (and dedicating a few minutes every day to plan and schedule your messages on social media) will free you up to focus on the other important factors that go into running a business successfully.
2. Choose Quality Content over Quantity
Every business with social media accounts would love nothing more than to have a large number of online followers as that denotes its popularity with people. However, do not make the mistake of assuming that just because you have an army of followers, your content is reaping more likes and shares.
3. Social Media Marketing Will Lead Your Startup to Success
The mere fact that millions of people are using these channels is enough to explain why you need to use them. If Twitter was a country, it would be the 12th most populated country in the world. There is no excuse for failing to use the full potential of social media platforms; they can help you create brand awareness and drive your startup to success.
Many business owners and marketers make the same mistake: they perceive social media platforms as channels for one-way communication. They forget the most important aspect of the strategy: interaction.You can make your marketing campaign much more effective if you start launching quizzes, surveys, and polls. You’ll get the feedback you need, so you will know how to drive your marketing efforts forward. You should also consider creating contests. Social media users are always interested in freebies, so you’ll get many new likes and share if you give away some of your products or services.Keep in mind that visual content is much more attractive than plain status updates. Create nice infographics, share cool images and memes, and create videos to benefit from Facebook’s autoplay feature.
5. Human Touch
Every successful marketing strategy has a human touch to it. Show your social media audience who are the people behind your company, what drives you to offer your product or services, what are the hardships you went through to set up your dream project. People connect to emotional content and helps you in getting the exposure you need to become a global brand.